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Privacy Policy

Effective Date: 2026-01-01 • Data Protection & Advertising Transparency

At MFIQ (accessible at https://mfiq.pages.dev), the privacy of our visitors is one of our primary priorities. This Privacy Policy document outlines the types of information that is collected and recorded by MFIQ and how we use it, particularly with respect to analytics and advertising networks such as Google AdSense.

Log Files

MFIQ follows a standard procedure of using server log files. These files log visitors when they access website pages. The information collected by log files includes internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date and time stamp, referring/exit pages, and possibly the number of clicks. These are not linked to any personally identifiable information. The purpose of the information is for analyzing trends, administering the site, tracking users' movement around the website, and gathering demographic information for operational stability.

Google AdSense & DoubleClick DART Cookies

Google is a third-party vendor on our site. It uses cookies, commonly known as DoubleClick DART cookies, to serve advertisements to our site visitors based upon their visit to MFIQ and other websites across the internet.

  • Third-party vendors, including Google, use cookies to serve ads based on a user's prior visits to your website or other websites.
  • Google's use of advertising cookies enables it and its partners to serve ads to your users based on their visit to your sites and/or other sites on the Internet.
  • Users may opt out of personalized advertising by visiting Google Ads Settings or by visiting aboutads.info.

Third-Party Advertisers and Web Beacons

Third-party ad servers or ad networks may use technologies like cookies, JavaScript, or Web Beacons that are used in their respective advertisements and links that appear on MFIQ, which are sent directly to users' browsers. They automatically receive your IP address when this occurs. These technologies are used to measure the effectiveness of their advertising campaigns and/or to personalize the advertising content that you see on websites that you visit.

Please note that MFIQ has no access to or control over these cookies that are used by third-party advertisers. You should consult the respective Privacy Policies of these third-party ad servers for more detailed information as well as for instructions about how to opt-out of certain practices.

No Account Registration or Personal Financial Solicitation

MFIQ does not require user registration, passwords, or personal identity submission. MFIQ does not operate lead generation forms or financial account capture modules. We never request your PAN, bank credentials, Aadhaar, or investment transaction credentials. All mutual fund screening metrics and quantitative scores are freely available without user profiling.

CCPA Privacy Rights (Do Not Sell My Personal Information)

Under the California Consumer Privacy Act (CCPA), among other rights, California consumers have the right to:

  • Request that a business that collects a consumer's personal data disclose the categories and specific pieces of personal data that a business has collected about consumers.
  • Request that a business delete any personal data about the consumer that a business has collected.
  • Request that a business that sells a consumer's personal data, not sell the consumer's personal data. MFIQ does not sell personal information.

GDPR Data Protection Rights

We want to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following:

  • The right to access – You have the right to request copies of your personal data.
  • The right to rectification – You have the right to request that we correct any information you believe is inaccurate or incomplete.
  • The right to erasure – You have the right to request that we erase your personal data, under certain conditions.
  • The right to restrict processing – You have the right to request that we restrict the processing of your personal data, under certain conditions.

Children's Privacy Protection (COPPA)

Protecting the privacy of children is important to us. MFIQ does not knowingly collect any Personal Identifiable Information from children under the age of 13. If you believe that your child provided personal information on our website, we strongly encourage you to contact us immediately and we will make our best efforts to promptly remove such information from our records.

Consent and Inquiries

By using our website, you hereby consent to our Privacy Policy and agree to its terms. If you have additional questions or require more information about our Privacy Policy, do not hesitate to contact us at or via our Contact Page.